Persona
Persona is where you decide who your avatar is and how they should behave. Pick a personality and a role from the curated presets, or write your own from scratch.
Personality
Choose a base personality: Friendly, Professional, Enthusiastic, Empathetic, or Authoritative. Each preset seeds the system prompt with tone, vocabulary, and energy. Pick Custom to write everything yourself.
Role
Pair the personality with a role: General, Assistant, Sales Guide, Mentor & Coach, Brand Ambassador, or Expert Advisor. The role defines the avatar's job and the kinds of conversations they're built for.
Auto-generate from your socials
Both Personality and Role offer a (Auto-generate) option that builds the prompt from your connected Instagram or other social profiles. Use it as a starting point and refine from there.
Guardrails
Add explicit do-not rules under guardrails. Common ones, such as no medical, legal, or financial advice and no sharing personal information, are one-click adds.